We often hear about the challenges (or horror stories) related to customer service in our beautiful twin island Republic of Trinidad and Tobago. However, is customer service really a challenge or an opportunity? We would like to use a recent example of which our team faced to demonstrate how the five (5) must dos can be applied; (1) Time is always of the essence, (2) Service is always your concern, (3) Service begins with values, (4) Your reputation counts on it and (5) Always end with a smile.